Kings League close $63m funding round to turbo charge expansion

February 3 – Gerard Piqué’s Kings League has taken the non-traditional football world by storm, and now the financial world is waking up to its impact with a $63 million investment round.

The seven-a-side, creator-led football competition has closed a funding raise led by Alignment Growth, with existing backers Left Lane, Antifund, Bolt Ventures, and founding company Kosmos looking at further expansion, including a new domestic competition in the United States.

Kings League says the capital injection will fuel its global ambitions across both the men’s and women’s formats.

Kevin Tsujihara, co-founder and managing partner at Alignment Growth, said: “Our investment in Kings League reflects our conviction that digitally native sports properties are uniquely positioned to capture powerful, long-term growth as younger audiences shift how they discover and engage with sports.”

The Kings League is built for livestreaming, short digestible clips, and fronted by creators who already own the relationship with the audience. Football is the engine, not the destination.

Chief executive Djamel Agaoua is clear about the direction of the product. “We have proven that our model works at scale,” he said. “This funding allows us to accelerate our expansion, continue innovating the format, and explore strategic M&A opportunities that support our long-term vision to build the leading global platform for creator-led sports and entertainment.”

Kings League now operates domestic men’s competitions in seven markets, spanning Spain, France, Germany, Italy, Brazil, Mexico, and the Middle East and North Africa, alongside women’s leagues in Spain and Mexico. Add in its annual King’s World Cup club and national team tournaments, and the calendar is starting to look like a governing body.

January’s King’s World Cup Nations in Brazil saw 40 games delivered more than 120 million cumulative livestream views, with 41,316 fans packing São Paulo’s Allianz Parque for the final.

“We have a very focused IP, focused on Gen Z and Gen Alpha. 85% of our audience is less than 30 years old,” said Agaoua. “If they are looking for those kinds of targets, we are a pure channel to talk to them.”

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