Bayern opens the door to German market for Drutex

August 20 – Bundesliga champions, FC Bayern Munich, have secured Drutex as their newest Platinum Partner in a three-year agreement that brings one of Europe’s biggest window and door manufacturers into German football’s top tier for the first time.

The Polish manufacturer employs around 4,000 people across its operations and becomes Bayern’s Official Door and Window System Partner. This designation comes with prime real estate at the Allianz Arena plus extensive digital integration across the club’s platforms.

Drutex gets exclusive category rights and branding throughout Bayern’s home ground, along with fan engagement opportunities that tap into the club’s global following.

This isn’t Drutex’s first move into sports sponsorship. The company already backs several Serie A clubs in Italy and has deals spanning motorsports, ski jumping, and international cycling.

Michael Diederich, deputy chairman of FC Bayern, said: “Drutex is one of Europe’s leaders in its field, just as FC Bayern is in sports, and with over 40 years of history, it stands for continuity and quality on the one hand and constant innovation on the other. We are delighted to welcome Drutex to our family of sponsors.”

For Drutex, this partnership opens doors in Germany’s lucrative market. Company president and founder Leszek Gierszewski said: “FC Bayern is one of the best-known and strongest sports brands in the world – and that is exactly where we position Drutex: as a quality brand with reliability, innovative strength, and international appeal. This partnership enables us to create new emotional experiences for our customers and further expand our brand awareness in Germany.”

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