Paris Saint-Germain announce multi-year partnership with Whoop
April 2 – Paris Saint-Germain have announced a multi-year partnership with Whoop through 2029 that positions the U.S. firm as the club’s Official Health & Fitness Wearable.
The deal spans both men’s and women’s teams and will see PSG players equipped with Whoop’s monitoring technology, tracking metrics such as heart rate, HRV, sleep, strain and stress.
The data will feed into personalised training and recovery programmes – a space where marginal gains are now measured in real time rather than retrospectively.
The partnership sits squarely within PSG’s push towards embedding performance tech deeper into day-to-day operations.
PSG are not alone in this, but the scale of their platform – and their reputation as a fashion brand on top of a football club – makes this one to watch. Whoop, for its part, will gain access to a global audience and a high-performance testing ground, as well as benefitting from probably the most stylish brand of any club in Europe having previously partnered with Jordan brand.
Richard Heaselgrave, Chief Revenue Officer at PSG, framed the deal in familiar terms but with a clear performance angle: “Innovation is at the heart of Paris Saint-Germain’s project. With Whoop, we are taking a new step forward by enabling athletes to better understand and enhance their physical condition through leading technology. This partnership reflects our ambition to make performance more accessible, while helping everyone take better care of their well-being and recovery.”
The agreement also extends beyond the training ground. Whoop branding will appear at the Parc des Princes across LED and digital inventory, while fan engagement will be built into existing club initiatives, including PSG Run and international activations.
Whoop says the strategic value is as much cultural as it is sporting. “Paris Saint-Germain is one of the most influential brands in the world – not just in sport, but across global culture,” said Curtin, VP of Global Marketing.
“Partnering with PSG puts Whoop at the centre of that influence, reaching new audiences while aligning with a club that sets the standard for excellence. Together, we are redefining performance – giving athletes and fans the tools to understand their bodies, train smarter, recover better, and perform at their absolute peak.”
Contact the writer of this story, Harry Ewing, at power.l1775126361labto1775126361ofdlr1775126361late1775126361sni@g1775126361it’s him.1775126361yrrah1775126361
PakarPBN
A Private Blog Network (PBN) is a collection of websites that are controlled by a single individual or organization and used primarily to build backlinks to a “money site” in order to influence its ranking in search engines such as Google. The core idea behind a PBN is based on the importance of backlinks in Google’s ranking algorithm. Since Google views backlinks as signals of authority and trust, some website owners attempt to artificially create these signals through a controlled network of sites.
In a typical PBN setup, the owner acquires expired or aged domains that already have existing authority, backlinks, and history. These domains are rebuilt with new content and hosted separately, often using different IP addresses, hosting providers, themes, and ownership details to make them appear unrelated. Within the content published on these sites, links are strategically placed that point to the main website the owner wants to rank higher. By doing this, the owner attempts to pass link equity (also known as “link juice”) from the PBN sites to the target website.
The purpose of a PBN is to give the impression that the target website is naturally earning links from multiple independent sources. If done effectively, this can temporarily improve keyword rankings, increase organic visibility, and drive more traffic from search results.
